The future we aim for
Designing trust. Connecting the world.
We aim for a transparent world where the internet is connected by
trustworthy information.
That means “designing” invisible trust with reliable technology and
turning it into systems anyone can use with peace of mind.
Contributing to the advancement of a trust-filled social
infrastructure, we take on the challenge of becoming the global No.1
in this field.
We envision a world where the internet is built on trusted
information and true transparency.
By turning invisible trust into reliable, well-designed technology,
we create systems anyone can use with confidence.
To build a trustworthy infrastructure for everyone, we aim to
become the global leader in digital trust/authentication.
A society where people, companies, AI, and things connect while being automatically assessed for whether they can be trusted.
The internet will evolve into a “Digital Identity Internet,” where who you are connected to is instantly verified and made visible.
Being who you claim to be, being the right counterpart, and knowing that information has not been tampered with—these conditions of trust will be woven into every corner of society. An era in which trust is the premise of every connection is close at hand.
Across Japan, Europe, the United States, and Asian nations, common rules for electronic IDs and certification will be established, realizing a society where procedures and transactions that span countries and organizations can be completed instantly. Through Decentralized Identity (DID), people will be able to control their own information themselves, and the assurance of being able to “connect safely with anyone, anywhere” will become a value shared across the world. It is a future in which the form of trust functions as a single “common language” that transcends nations and standpoints.
AI agents and automated systems, too, will be mutually authenticated through IDs and take part in society as accountable actors.
Across every field—healthcare, finance, education, and government—it will become natural for people and AI to cooperate on the premise of “trust,” giving rise to relationships in which AI is not merely a party you give orders to, but a partner that thinks and acts alongside you. In addition, “machine-to-machine networks (M2M Trust),” in which AIs and machines autonomously exchange information while assuring each other’s reliability, will become part of the industrial foundation. A society in which people, AI, and things engage with one another “on equal footing and with trust” will come to be.
Passwords and login tasks will disappear, and a user’s behavior, environment, and biometric information will themselves become natural “keys.” Emails and documents will automatically indicate that they come from a “legitimate source” and are “free from tampering,” so that the very acts of opening and receiving them with peace of mind come to rest on trust. It will become a society where anyone—including the elderly and children—naturally experiences the state of “being trusted.” “Trust that is never consciously felt” through authentication or certification will quietly blend into everyday life.
The reason a service or brand is chosen will shift from “price” and “convenience” to “how much it is trusted.” VMCs (Verified Mark Certificates), certification marks, electronic signatures, and the like will become part of the brand, and “how trust is designed and shown” will become the key to differentiation. Such “efforts to make trust visible” will come to significantly influence corporate growth, talent recruitment, and evaluation by society (ESG). It is an era in which “whether a company is trustworthy” becomes the standard for every choice. And “how that trust is shown” will become the new form of corporate value.
