Corporate Philosophy

Mission — Our Purpose

We Change Experience with IT

We want to deliver our services to everyone, from every corner of this planet to the next.

No matter how outstanding an IT service is, it means little if only a limited few can use it. We want it to be more accessible and easier to understand—for each and every person—so that all people can encounter new experiential value. This has been our unwavering wish since our founding.

The power of IT transforms the things that happen around us. When that transformation becomes the norm, what kind of society will we bring into being?

We Change Experience with IT. Spreading a convenient, enriched society full of smiles.

This is our mission, now and forever.

Vision — What We Aspire to Be

One & 1st

One

Let us become one.

Beneath the vast sky of the internet, each newly born business has grown in its own way. We want to keep delivering groundbreaking value to society. If we can share the belief that we are one and create synergy, we will surely be able to do more exciting, more remarkable things.

1st

Do not fear failure.

A first time is frightening for anyone. Excitement lies where no one has ventured before—in things no one has ever done, and in things no one has noticed within the familiar.

Now and in the future, we will ambitiously pursue "firsts," creating the first in Japan and the first in the world.

We will never forget that we are challengers, and that we have companions who take on those challenges together with us.

Value — What We Believe In

Excitement, and GMOism

The excitement of a first encounter, the excitement of imagining someone's delighted face, the excitement of pioneering a new path, the excitement of creating without knowing what will emerge... we want to fill this company with countless moments of excitement like these.

We are also a member of the GMO Internet Group. GMOism embodies the values and expertise of every partner who works across the GMO Internet Group.